Customer Commons was created because there are many business and market problems that can only be solved from the customers’ side, under the customer’s control, and at scale, with #customertech. In the absence of solutions that customers control, both customers and businesses are forced to use business-side-only solutions that limit customer power to what can… Continue reading The business problems only customers can solve
Category: Markets
Where there’s folk there’s fire
That headline was, far as I know, first uttered by Britt Blaser in a March 2007 blog post titled The people’s law trumps the power law. It was thirteen years ahead of its time. Among many others, Britt was energized by The Cluetrain Manifesto‘s 95 Theses, which David Weinberger, Chris Locke, Rick Levine and I… Continue reading Where there’s folk there’s fire