Customer Commons believes in, and our organization worked for the creation and publication of the IEEE 7012-2025 Standard for Machine Readable Personal Privacy Terms. We believe in it so much, we coined the name ‘MyTerms’ and we have registered the trademark. We did this because we feel the digital world we live in, and spend so much of our time in, is not the one we were promised. It is clearly broken: surveillance everywhere, endless spam, AI slop, manipulative attempts to sell more stuff, and widespread fraud. Join us in tackling that head-on with MyTerms. MyTerms creates a subset of the Internet where personal data exchange is transparent and fair, and where surveillance simply is not part of the deal.

We launched the IEEE 7012-2025 standard live from the Imperial Business College in London on Data Privacy Day, January 28, 2026.  View the YouTube presentation to learn about MyTerms and view visionary projections from IEEE’s John Havens, Inrupt’s Co-Founder and CEO – John Bruce, Customer Futures LTD Founder – Jamie Smith, Consumer Reports Head of Experimental Engineering – Dan Leninger, MDWST Fable Creator – Tristra Yeager, Yoti’s Chief Commercial Officer & Strategic Partnerships – John Abbot