Every customer is familiar with Customer Relationship Management (aka CRM). They meet it when they get personal offers, when they call customer service, or any time they deal with companies that seem to know who they are. Doing this is a huge business, passing $40 billion worldwide in 2018, and expected to be twice that… Continue reading Putting the R back in CRM
Author: Iain Henderson
Change of Address (√)
Way back in 2006 or so, in the first Project VRM meetings, our canonical use case was ‘change of address’; that is to say, we wanted individuals to have the ability to update their address in one place and have that flow to multiple suppliers. That seemed easy enough, so we thought at the time;… Continue reading Change of Address (√)
The Personal Data Eco-system
Post from 2009 reposted here to facilitate further discussion. At the VRM workshop, we discussed the need for the concept of the Personal Data Store, what it would do in practice, and what that will ultimately enable. Why we need such things – because individuals have a complex need to manage personal information over a… Continue reading The Personal Data Eco-system
Omie Update (version 0.2)
We’re overdue an update on the Omie Project…., so here goes. To re-cap: We at Customer Commons believe there is room/ need for a device that sits firmly on the side of the individual when it comes to their role as a customer or potential customer. That can and will mean many things and iterations… Continue reading Omie Update (version 0.2)