Name the Pink Elephants

There is a pink elephant in the room not a small one either There is a enormous pink elephant on the couch between us and yet we both continue to ignore it… – Sammi When we ‘accept’ terms of service ‘agreements’ we engage in this ceremony, ‘accept’ (as though we have a choice) contract terms… Continue reading Name the Pink Elephants

The Promise of the Personal Cloud

The term “personal cloud” is only about a year old and has a wildly disparate set of meanings.  For some, services such as Facebook, Dropbox, and SugarSynch are personal clouds.  For others the gold standard is iCloud, which stores data and media and manages your apps from all your devices – as long as they… Continue reading The Promise of the Personal Cloud

Which companies love customers?

Not love to have them, but love interacting with them, knowing them, talking with them, learning from them, involving them in the business, and letting them take the lead sometimes. (And not just by using a “loyalty card” or some other gimmick.) In The Intention Economy, I give two examples, one offline and one on.… Continue reading Which companies love customers?

Privacy is personal

In the physical world, we govern privacy with clothes and walls, buttons, zippers, windows and doors. (See Clothing as a privacy system.) We also see privacy as a thing that can be possessed. That’s the framing for statements like, “Give me some privacy, and “Don’t take away my privacy.” On another hand (there can be… Continue reading Privacy is personal

How C2B becomes more like B2B

Ray Collins in Buyer Insights asks, How Long Before Consumers Start Buying Like Corporations? He sees “B2C markets going the way of B2B markets with a dramatic shift in power from seller to buyer.” In business-speak, B2B is business-to-business, and C2B is consumer- (or customer-) to-business. Or vice versa, as used above. The context here is… Continue reading How C2B becomes more like B2B

A sense of bewronging

“Social networks” are getting out of control. And I don’t mean their control. I mean your control and mine. Here’s an image to keep in mind while you read the rest of this post: The calf is you or me. The cow is just one of our many social networks. Here’s how the situation looks from my browser… I… Continue reading A sense of bewronging

Those sneaky bastards

The Internet has exponentially increased people’s ability to interact, and to create and exchange value all around the world, and yet the full value of this ability is far from realized. An information and resource imbalance in the current online market is at the root of this issue. Overly restrictive, unfair legal practice is rife… Continue reading Those sneaky bastards

How about using the “No Track” button we already have?

For as long as we’ve had economies, demand and supply have been attracted to each other like a pair of magnets. Ideally, they should match up evenly and produce good outcomes. But sometimes one side comes to dominate the other, with bad effects along with good ones. Such has been the case on the Web… Continue reading How about using the “No Track” button we already have?

Toward a new symbiosis between demand and supply

I’m listening and watching with fascination to Keith Scovell‘s Shopper Power videos. In these Keith describes progress being made in a VRM direction by retailers and their upstream suppliers, detailing efforts made by Starbucks, Hallmark, CVS, Tesco/Homeplus, Frito-Lay, Reese’s and other companies — all recognizing that customers’ range of control over interactions in retail environments is increasing dramatically, and will increase a… Continue reading Toward a new symbiosis between demand and supply