Category: Advertising
-
Death to marketing clichés
Here are a few I’ve tweeted just in the last few minutes: Message to #marketing: There are no “brands I love”. There are lots I like, or respect, but none I love. Why should anybody? Really. #vrm— Doc Searls (@dsearls) September 22, 2014 Message to #marketing: Loyalty programs are coercive. If you want customers to…
-
On Bringing Manners to Markets
Privacy in the physical world has been well understood and fairly non-controversial for thousands of years. We get it, for example, with clothing, doors, curtains and window shades. These each provide privacy by design, because they control visibility and access to our private places and spaces. The virtual world, however, is very young, dating roughly back to…
-
We are not fish and advertising is not food
This is how the Internet looks to the online advertising business today: This is how they approach it: And this is the result: Advertising is a huge source of the “data pollution” Fred Wilson talked about at LeWeb a few weeks ago. (See here, starting at about 23 minutes in.) What’s wrong with this view,…
