Category: Uncategorized
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Marketing isn’t getting the market’s message
eMarketer — always a source of great statistics — buries its lead in Discounts Drive Some US Consumers to Disregard Privacy Concerns. Same goes for the subhead, which reads “41% are willing to let marketers use personal data for discounts.” Those are minority glosses on a majority fact: 59% aren’t willing to let marketers use personal data for…
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Web Pals
It’s time to draw the line on surveillance. Today nearly every commercial website infects our browsers with tracking files that report our activities back to parties we may not know or trust. So we’re providing a way to draw that line: Web Pal — a browser extension that blocks tracking and advertising*, eliminating the browser…
