Companies are understandably excited about the potential of customer data, but privacy must remain a priority!
Debates around surveillance, hacking and increased data collection has made many of us more sensitive to privacy – enough so that some companies are using it as a selling point. Apple chief executive Tim Cook recently said that customers “should be in control of their own information”, pitting his company against rivals such as Google by claiming to use data only to improve its products rather than to sell for revenue. “They’re gobbling up everything they can learn about you and trying to monetise it,” he said.
Read more: http://www.theguardian.com/media-network/2015/jul/23/privacy-becomes-a-priority-for-businesses-and-their-consumers
Posted by Dont Mine on Me
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