PageFair’s solution is to scrambles the ads and deliver them in a way that adblock software can’t “see.” “So a programme like Adblock Plus can’t recognise it,” Blanchfield says.
Apple tends not to launch new products unless it is confident they will succeed. That is why the news and media publishing industry is so terrified of the coming update to the Safari web browser on iPhone, which will reportedly contain an adblock option for users.
Read more: http://www.businessinsider.com/pagefair-thinks-it-can-defeat-apple-new-ad-blocking-plan-2015-7
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