“We feel a significant obligation to help our customers protect their information, and the only way we know how to do that is to encrypt.”

“Privacy is a key value of our company,” Cook began, in a manner similar to his previous statements on the topic. “We think it will become increasingly important to more and more people over time as they realize that intimate parts of their lives are in the open and being used for all kinds of things.” He explained that Apple encrypts personal information and keeps it on your phone, drawing an unstated contrast with Google, whose fundamental business model involves storing personal data in the cloud where the company can slice it, dice it, and monetize it with advertising.
Read more: http://www.fastcompany.com/3052475/tim-cook-gets-passionate-about-privacy-at-the-wall-street-journals-tech-conference
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