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For personal data, use value beats sale value
There’s an argument that goes like this: Companies are making money with personal data, and They are getting this data for free. Therefore, People should be able to make money with that data too. This is not helpful framing, if we want to get full value out of our personal data. Or even to understand [...]
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There’s an argument that goes like this: Companies are making money with personal data, and They are getting this data for free. Therefore, People should be able to make money with that data too. This is not helpful framing, if we want to get full value out of our personal data. Or even to understand [...]
We launched our first research paper today: Lying and Hiding in the Name of Privacy (PDF here) by Mary Hodder and Elizabeth Churchill. Our data supporting the paper is here: Addendum Q&A and shortly we’ll upload a .xls of the data for those who want to do a deep dive into the results. We all know that [...]
This is Omie: She is, literally, a clean slate. And she is your clean slate. Not Apple’s. Not Google’s. Not some phone company’s. She can be what you want her to be, do what you want her to do, run whatever apps you want her to run, and use data you alone collect and control. Being a [...]
A lot of big companies are eager to get their hands in your pockets — literally. They want your mobile phone to work as a digital wallet, and they want the digital wallet app you use to be theirs. Naturally, this looks like it should be a big business — and to some degree it [...]
The Cluetrain Manifesto was a success, and remains so, because it gives lessons in manners to marketing. Thus Cluetrain is also highly sourced by manners-minded marketing folk, who have eagerly leveraged Cluetrain‘s first thesis: “markets are conversations.” It is now almost fourteen years since the Cluetrain website went up, thirteen since the original book came out, and three since [...]
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