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Category: The Customer Journal

  • How C2B becomes more like B2B

    Ray Collins in Buyer Insights asks, How Long Before Consumers Start Buying Like Corporations? He sees “B2C markets going the way of B2B markets with a dramatic shift in power from seller to buyer.” In business-speak, B2B is business-to-business, and C2B is consumer- (or customer-) to-business. Or vice versa, as used above. The context here is…

  • Customer Commons Salon on Monday

    After the VRM day in San Jose on Monday (April 30, 2012), Customer Commons will host a Salon in Mountain View (near Castro and El Camino, near the Computer History Museum and IIW starting the next day and near where many are staying for that event). Time:   7:30-10pm Date:   April 30, 2012 Location:  600 Fairmont…

  • A sense of bewronging

    “Social networks” are getting out of control. And I don’t mean their control. I mean your control and mine. Here’s an image to keep in mind while you read the rest of this post: The calf is you or me. The cow is just one of our many social networks. Here’s how the situation looks from my browser… I…

  • Those sneaky bastards

    The Internet has exponentially increased people’s ability to interact, and to create and exchange value all around the world, and yet the full value of this ability is far from realized. An information and resource imbalance in the current online market is at the root of this issue. Overly restrictive, unfair legal practice is rife…

  • How about using the “No Track” button we already have?

    For as long as we’ve had economies, demand and supply have been attracted to each other like a pair of magnets. Ideally, they should match up evenly and produce good outcomes. But sometimes one side comes to dominate the other, with bad effects along with good ones. Such has been the case on the Web…

  • Toward a new symbiosis between demand and supply

    I’m listening and watching with fascination to Keith Scovell‘s Shopper Power videos. In these Keith describes progress being made in a VRM direction by retailers and their upstream suppliers, detailing efforts made by Starbucks, Hallmark, CVS, Tesco/Homeplus, Frito-Lay, Reese’s and other companies — all recognizing that customers’ range of control over interactions in retail environments is increasing dramatically, and will increase a…