For too long the idea of customer loyalty has come from driving them to collect things for measly rewards. 
There is a better way!

All this month we’ve provided a focus on brand loyalty and rethinking the tired market of loyalty cards and schemes. Naturally, this culminates with the notion of abandoning a points structure entirely.
Bare with us though, this isn’t as difficult or unconventional as it first seems.
Read more at: http://www.totalcustomer.org/2014/04/24/4-cases-abandoning-loyalty-points/#sthash.dWqhZ87t.Xc19TI0A.dpbs
Posted by Dont Mine on Me