Intention Byway

On the commercial Internet today, “free market” has come to mean “your choice of captor.” And, as captors have grown, the “information highway” of 1995 has in 2021 become a collection of private lanes, each controlled by single companies. On this highway, those companies enjoy scale across many customers, while customers lack scale across many companies. Worse, the main business model for information itself, whether distributed by search, publishing, or social media—has become surveillance capitalism.

CuCo has developed a way to bypass this whole mess, called the Byway. It’s a secure messaging infrastructure for apps talking to apps in a way that gives people access to primary sources of truth for all the information that matters to them. It does this directly, and free from platforms, providing organizations and the public direct access to each other, securely from behind their own firewall, without opening a port. Here is a comparison:

Highway model

Byway Model

Centralized on platforms Distributed, peer to peer, no platforms
Works by capture Works by personal choice
Closed and proprietary markets Free and open markets

The Byway uses open standards and protocols (e.g. ActiveMQ and Uniform Resource Names) that are well understood in enterprise. The tech is ready for focused trials around local journalism, business, and education in three communities that have volunteered to play: in Bloomington, IN with research by the Ostrom Workshop at IU; in Traverse City, MI; and in Boston, MA. Doc and Joyce Searls will work directly with the Ostrom Workshop on site at Indiana University on the community trial there as visiting scholars, starting in August.

For more, read the Intention Byway FAQ.