Companies
For personal data, use value beats sale value
There’s an argument that goes like this: Companies are making money with personal data, and They are getting this data for free. Therefore, People should be able to make money with that data too. This is not helpful framing, if we want to get full value out of our personal data. Or even to understand [...]
The Internet of me and my things
Let’s say this key ring is yours and you’ve lost it. If somebody scans the QR code with their smartphone, they will see a message from you. The message can say whatever you want (such as, “Help! I’ve misplaced these, please call or text me at this number”), and you can update it any time, [...]
Discounts are free if your time has no value
“Love it or hate it, Black Friday is all about the deals,” AdAge says, in Target, Amazon, Poised to Win Black Friday. That love/hate conflict speaks to the mixed blessings (and curses) of tying a store’s — or a whole market’s — success to “deals” alone. The bargains, for both retailers and customers, can be Faustian. [...]
Cataracts for Customers
Let’s say you have an iPhone, and your carrier is AT&T.* That puts you deep inside what Scott Adams (of Dilbert fame) calls a confusopoly (and illustrates here). His text explanation: A confusopoly is a situation in which companies pretend to compete on price, service, and features but in fact they are just trying to confuse customers [...]
Personal vs. Personalized
In Worth The Deal? Groceries Get A Personalized Price, Ashley Gross on NPR says, Heather Kulper is one of those people who really wants to get a good deal. She’s a mom in a suburb north of Seattle who writes a blog about coupon clipping and saving money. On a recent shopping trip to Safeway, Kulper [...]
Let’s help NBC prep for the 2014 Winter Olympics
The 2012 Summer Olympics are almost over, but not the challenge of a world where more and more customers are looking to watch coverage — especially of the live kind — on devices other than TVs, and through connections other than cable and satellite. This has proved hard for many cable and satellite TV customers [...]
Which companies love customers?
Not love to have them, but love interacting with them, knowing them, talking with them, learning from them, involving them in the business, and letting them take the lead sometimes. (And not just by using a “loyalty card” or some other gimmick.) In The Intention Economy, I give two examples, one offline and one on. [...]
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