When the cookies crumbled, so did your web anonymity

The scale of tracking is staggering, and it’s now done in real time!

A new generation of invisible tracker has replaced the traditional internet cookie – and it knows everything about you.

The old adage “if the service is free, then you are its product” needs updating. What it signified was that web services (like Facebook, Google, Yahoo et al) that do not charge users make their money by harvesting personal and behavioural data relating to those users and selling that data to advertisers. That’s still true, of course. But a more accurate version of the adage would now read something like this: if you use the web foranything (including paying for stuff) then you are also the product, because your data is being sold on to third parties without your knowledge.
Read more: http://www.theguardian.com/technology/2014/oct/05/cookies-crumbled-internet-anonymity
Posted by Dont Mine on Me