Death to marketing clichés

Here are a few I’ve tweeted just in the last few minutes:

  1. Message to #marketing: There are no “brands I love”. There are lots I like, or respect, but none I love. Why should anybody? Really. #vrm— Doc Searls (@dsearls) September 22, 2014
  2. Message to #marketing: Loyalty programs are coercive. If you want customers to love you, don’t force them to carry a card. Let them go. #vrm — Doc Searls (@dsearls) September 22, 2014
  3. Message to #marketing: Having an interest in some brands doesn’t mean I want tweets, emails or pitches of any kind from any of them. #vrm — Doc Searls (@dsearls) September 22, 2014
  4. #Extranatives: Reference to the future as “going forward,” and the word “experience” when applied to design. Both are crutches & clichés. — Doc Searls (@dsearls) September 22, 2014
  5. Message to #marketers: If you “acquire,” “control,” “manage,” “own” or “lock in” customers, you share lingo with ranchers and slave-holders. — Doc Searls (@dsearls) September 23, 2014
  6. Message to #marketers We are not fish, and advertising is not food: http://t.co/q0A4EIJZeQ #vrm — Doc Searls (@dsearls) September 23, 2014

I just didn’t want to let those go un-blogged.

(On the technical front, I’m also experimenting with the new 4.0 WordPress upgrade. It doesn’t work like I expected with sourced tweets, but it still works better than the last version.)