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The San Jose Mercury ran a story last week to say Google + was failing to challenge Facebook in any significant way. This weekend we  saw Facebook become embroiled in a pubic furore over how it occasionally experiments with user-emotions.  Trouble at the data mill!
Meanwhile Amazon launched a new phone, primed to help us make purchases. A new competitor to Google’s driverless car emerged, covered here on Forbes by Parmy Olson.  Apple and Google both made a pitch for health.
You might plausibly argue that the common denominator in these developments is data. Doesn’t every brand want data about you?
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