Archive for May, 2012
The Promise of the Personal Cloud
The term “personal cloud” is only about a year old and has a wildly disparate set of meanings. For some, services such as Facebook, Dropbox, and SugarSynch are personal clouds. For others the gold standard is iCloud, which stores data and media and manages your apps from all your devices – as long as they [...]
Which companies love customers?
Not love to have them, but love interacting with them, knowing them, talking with them, learning from them, involving them in the business, and letting them take the lead sometimes. (And not just by using a “loyalty card” or some other gimmick.) In The Intention Economy, I give two examples, one offline and one on. [...]
Privacy is personal
In the physical world, we govern privacy with clothes and walls, buttons, zippers, windows and doors. (See Clothing as a privacy system.) We also see privacy as a thing that can be possessed. That’s the framing for statements like, “Give me some privacy, and “Don’t take away my privacy.” On another hand (there can be [...]
How C2B becomes more like B2B
Ray Collins in Buyer Insights asks, How Long Before Consumers Start Buying Like Corporations? He sees “B2C markets going the way of B2B markets with a dramatic shift in power from seller to buyer.” In business-speak, B2B is business-to-business, and C2B is consumer- (or customer-) to-business. Or vice versa, as used above. The context here is [...]
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